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Powerful conversations with incredible Entrepreneurs and Creatives all around the world will empower you to dispel the emotions of fear, worry, or self-doubt and know that, whatever your goals, you’ve got this! Why? Because Dreams ARE Real.

Dan McPherson, International Speaker and Founder of Leaders Must Lead is on a mission to help you overcome the momentum of zero and own your story on the way to building your ideal life.

Jun 23, 2020

Ashley Cheeks has written 300+ business plans and specializes in helping entrepreneurs find success and funding. Her clients include wellness experts, music label professionals, celebrity entrepreneurs, and more and have pitched impressively to groups including Shark Tank and Dragon’s Den.

Through a powerful story involving her son, Ashley challenges us to realize how important it is to let go of unfair expectations we have for ourselves and others and instead love humans right where they are.

About the Guest:

Ashley Cheeks, MBA is the founder of Written Success. With over 300 business plans written to date, she specializes in helping high-potential entrepreneurs create their “Million Dollar Business Plan” with strategies that reduce startup failure and lead to investor and lender funding (the largest deal raising over $550MM for a startup venture).

Recognized by the Forbes Business Development Council, she specializes in innovative and disruptive businesses, servicing high-profile startups, internationally recognized health and wellness experts, music label professionals, and celebrity entrepreneurs. Her clients have worked with her to pitch impressively to Shark Tank, Dragon’s Den, PITCH Investors Live, and other platforms.


Personal Links:

Book: How to Write an Exceptional Business Plan (








About the Host:

Dan McPherson, International Speaker, Business and Personal Development Coach, and CEO of Leaders Must Lead, is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real. With more than 25 years’ experience in corporate roles leading teams of up to 2000 and responsible for more than $150M in revenue, Dan is a recognized expert in leadership, sales, and business strategy.

Through his Leaders Must Learn Mastermind, Dreams ARE Real Podcast, Foundations of Success Training, and powerful 1-1 coaching, Dan helps hundreds of entrepreneurs around the world from musicians and artists to chiropractors, coaches, retailers, and beyond experience success and accomplish their goals.

To learn more about Dan or to follow him on Social Media, you can find him on:


Leaders Must Lead Facebook:

Free Coaching Assessment:

Dreams are Real Facebook:




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