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Powerful conversations with incredible Entrepreneurs and Creatives all around the world will empower you to dispel the emotions of fear, worry, or self-doubt and know that, whatever your goals, you’ve got this! Why? Because Dreams ARE Real.

Dan McPherson, International Speaker and Founder of Leaders Must Lead is on a mission to help you overcome the momentum of zero and own your story on the way to building your ideal life.

Feb 11, 2020

Joanna LaFleur is a passionate advocate for those with dementia and their caregivers. She’s a powerful speaker, trainer, and Founder of Memory Lane providing innovative, client-focused, human-centric assisted living environments in specialized 6 bedroom homes.

Joanna’s passion is her power. She truly cares and that shows in her every action. She hires for character first, leads by example, does the hard work, and shows love every day to her residents and staff. The care Joanna & her team provides is incredible.

About the Guest:

As a fiercely passionate advocate for those with dementia and their caregivers, Joanna is a truly powerful speaker and impactful trainer sharing a transformative message. After receiving a degree in Recreational Therapy from Eastern Michigan University and spending more than 13 years working with a variety of nursing homes, assisted living facilities, and home care companies, it became clear to Joanna that there is a huge societal gap in dementia care. Knowing something had to be done, Joanna opened a dementia focused home care company in 2013 and in 2016 founded Memory Lane. Memory Lane provides an innovative, client-focused, human-centric assisted living environment in two specialized 6 bedroom homes where individuals with any type of dementia (even the most challenging) in any stage, can live life to the fullest. Joanna’s strong desire to create positive change in this area can also be felt through articles, videos, and frequent corporate training.

Personal Links:









Resource Links:

Love Warrior:

The Virgin Way:

Zingerman’s Guide to Giving Great Service:



About the Host:

Dan McPherson, International Speaker, Business and Personal Development Coach, and CEO of Leaders Must Lead, is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real. With more than 25 years’ experience in corporate roles leading teams of up to 2000 and responsible for more than $150M in revenue, Dan is a recognized expert in leadership, sales, and business strategy.

Through his Leaders Must Learn Mastermind, Dreams ARE Real Podcast, Foundations of Success Training, and powerful 1-1 coaching, Dan helps hundreds of entrepreneurs around the world from musicians and artists to chiropractors, coaches, retailers, and beyond experience success and accomplish their goals.

To learn more about Dan or to follow him on Social Media, you can find him on:


Leaders Must Lead Facebook:

Free Coaching Assessment:

Dreams are Real Facebook:




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